Equity dilution is the curse of the startup executive. If you don’t understand how equity dilution works, you can find yourself working very hard.for very little.

If you are a senior executive at a startup company and you don’t understand how stock dilution works, you may be on the path to a painful lesson. Don’t learn about equity dilution the hard way. Understand stock dilution before you sign your employment agreement and you’ll be happy you did.

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The Procrastinator’s Creed:

1. I believe that if anything is worth doing, it would have been done already.

2. I shall never move quickly, except to avoid more work or find excuses.

3. I will never rush into a job without a lifetime of consideration.

4. I shall meet all of my deadlines directly in proportion to the amount of bodily injury I could expect to receive from missing them.

5. I firmly believe that tomorrow holds the possibility for new technologies, astounding discoveries, and a reprieve from my obligations.

6. I truly believe that all deadlines are unreasonable regardless of the amount of time given.

7. I shall never forget that the probability of a miracle, though infinitesimally small, is not exactly zero.

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A lot of people have been waiting for a correction for some time. Sure, the markets look stretched and a correction looks imminent. However, corrections will not happen just because we want it to happen.

I have also observed that corrections seldom happen when so many participants are eagerly waiting for them to happen.

In fact, tired of waiting, some global fund managers have started deploying their funds. If a fund manager is sitting on billions of dollars of cash delivering negligible returns, whereas the market is running away and other funds are performing well, would you expect him to be patient enough to wait for an extended period of time?

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Warren Buffett was born in Omaha , Nebraska . At an early age Buffett was known to have an extremely good sense of the business world. As a youngster, he read every book on business, the stock market, and economics, in the whole Omaha public library. At age 11, he began working at his father’s brokerage firm where he was able to have for the first time in his life direct access to financial markets. That year, he bought his first stock. He bought Cities Services for roughly 38 dollars a share. The stock moved upwards about 5% and he sold for a quick profit. At that time, Buffett learned his first real lesson in the stock market which was to hold onto a company until it reached its intrinsic value and later in life would adopt the strategy to buy and never sell which he frequently employs today. This has been commonly now referred to as the “Buy and Hold” method.

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So you’ve decided to become an entrepreneur. Congratulations – half your battle is won.

The next half of the battle begins now – starting with the legal aspects and procedures involved in starting a business.

The next step for you would be to form a legal business entity. For doing so, it is important that you are aware of the types of business entities in India so that you can decide which one is most suitable for your needs.

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I have a picture in my head of what the average entrepreneur is like. I’d guess pretty young (think Facebook, Twitter, Google, etc.) living the red beans and rice lifestyle, working 80+ hours a week and sleeping under their desk.

On some parts, I’m probably right – but on many, I’m flat-out wrong. This is demonstrated by a recent report from the Kauffman foundation for entrepreneurship.  The report, “The Anatomy of an Entrepreneur,” is based on a survey of 549 company founders across a variety of industries.

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Ajit Balakrishnan is perhaps one of the most tech-savvy entrepreneurs in the country. And his IT-savvy does not lie in using technology for its own sake, but using it to create services for the consumer. Always striving to create technologically sophisticated platforms but with a penchant for user-friendly and simple interfaces, Ajit is a part of important think tanks such as the review committee on Indian Information Technology Act and Confederation of Indian Industry s (CII) task force on e-Commerce.

In a no holds barred interview with Tabrez Khan, the Rediff CEO almost manages to give one a feeling of a virtual tour of IT’s evolution in the Indian Industry.

What are the key factors that determine success in your industry? How are you as a company responding to these challenges?

We are a consumer business in the sense that we deal with users. In India there are 30 million PC users and 100 million on the mobile phone. Success is not essentially about technology but figuring out what are the real issues people have in life and trying to solve them through innovative use of technology.

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