Ford Says ‘Tata’ To Jaguar And Land Rover

Tata Motors Buys Jaguar, Land Rover From Ford

And at last Tata Motors acquired Jaguar and Land Rover for $1.7 Billion. Ford bought the Jaguar brand in 1989 for $2.5 Billion and acquired Land Rover for $2.7 Billion (Tata will pay $2.3 Billion but Ford will pay back about $600 Million when the deal closes). So the Tatas paid only one third of the price which Ford paid for.

But what they are going to do with these two luxury brands? Of course it expands the global reach of Tata Motors. Ford was struggling with those brands and they want to focus on its own brands.