Ajit Balakrishnan is perhaps one of the most tech-savvy entrepreneurs in the country. And his IT-savvy does not lie in using technology for its own sake, but using it to create services for the consumer. Always striving to create technologically sophisticated platforms but with a penchant for user-friendly and simple interfaces, Ajit is a part of important think tanks such as the review committee on Indian Information Technology Act and Confederation of Indian Industry s (CII) task force on e-Commerce.

In a no holds barred interview with Tabrez Khan, the Rediff CEO almost manages to give one a feeling of a virtual tour of IT’s evolution in the Indian Industry.

What are the key factors that determine success in your industry? How are you as a company responding to these challenges?

We are a consumer business in the sense that we deal with users. In India there are 30 million PC users and 100 million on the mobile phone. Success is not essentially about technology but figuring out what are the real issues people have in life and trying to solve them through innovative use of technology.

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