Millward Brown, a subsidiary of the WPP, has come out with its annual list and report, BrandZ, that ranks the most valuable brands in the world. Unsurprisingly, Google tops the list for the third year in a row, with the Google brand valued at $100 billion, rising 16% in value over the past year from $86 billion. Microsoft comes in second, with its brand valued at $76.2 billion, only rising 8% in value over the past year. Last summer, Google had the no. 2 reputation in the world, according to The Reputation Index, and Microsoft didn’t even break into the top 40 (the company was ranked #43 in terms of reputation). In last year’s BrandZ rankings, Microsoft was third on the list behind General Electric, so the company has inched a little closer to Google.

Other notable tech companies that made the top 10 in this years most valuable brands list were IBM (no. 4, valuation: $66.6B), Apple (no. 6, Valuation: $63.1B), China Mobile (no. 7, Valuation: $61.2B), and Vodafone (no. 9, valuation: $53.7B). Ten of the top 25 brands are technology brands. Amazon is no. 26, AT&T is no. 28, Cisco is no. 30, eBay is no. 54 and Yahoo is no. 81, falling from no. 62 last year. Yahoo’s brand value went from $11.5B to $7.9B.

Here’s Top 20:

1. Google ($100 B)
2. Microsoft ($76.2 B)
3. Coca-Cola ($67.6 B)
4. IBM ($66.6 B)
5. McDonalds ($66.5 B)
6. Apple ($66.1 B)
7. China Mobile ($61.2 B)
8. GE ($59.7 B)
9. Vodafone ($53.7 B)
10. Marlboro ($49.4 B)
11. Walmart ($41 B)
12. ICBC ($35 B)
13. Nokia ($35.1 B)
14. Toyota ($29.9 B)
15. UPS ($27.8 B)
16. Blackberry ($27.4 B)
17. HP ($26.7 B)
18. BMW ($23.9 B)
19. SAP ($23.6 B)
20. Disney ($23.1 B)
21. Tesco ($22.9 B)
22. Gillete ($22.9 B)
23. Intel ($22.8 B)
24. China Construction Bank ($22.8 B)
25. Oracle ($21.4 B)

Source: TechCrunch

The domain Ad.com sold for $1.4 million yesterday at domain name registration company Moniker’s TRAFFIC conference in Silicon Valley. The winning bidder was Divyank Turakhia of Directi.com and CEO of Skenzo, a domain parking company.

Moniker made more than $2 million in domain names at the TRAFFIC auction, with Ad.com taking the highest bid. Bottledwater.com took the no. 2 spot at $45,000 and Athletic.com received the third highest amount, selling for $40,000.

$1.4 million may sound like a lot to spend on a domain, especially given the current state of the economy. But Ad.com is a two-letter domain that is easily pronouncable and actually means something, so it’s definitely valuable in the domain market. And a recession doesn’t seem to be stopping companies from spending the big bucks for desirable domain names so Turakhia may be able to flip Ad.com for a profit. Travelzoo bought Fly.com for $1.8 million in January. Vibrators.com was sold for $1 million a back in November and A&T’s YellowPages.com paid $3.85 million for YP.com in December.

Source: TechCrunch